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Sunday, March 14, 2021

Week 7 Part B: How Businesses Use Instagram

    This week I took a look at a couple of small business pages on Instagram. I looked at Breakwater Brewing (https://www.instagram.com/breakwaterbrew/) and Whitlock Ink (https://www.instagram.com/whitlock.ink/). Both use the social media platform to promote their products and services. They use pictures and videos to highlight menu items and services.

    There are pictures of people enjoying food and beverages at Breakwater. They make it look like a very warm, welcoming, and fun environment. Not to mention, the food is good! The majority of picture are of the food they serve. They do highlight other things such as, TVs for watching sporting events, awards for their craft beers and some community involvement.

    Whitlock Ink is part of Whitlock Surf. The Ink business promotes the textile printing side of the business. They show employees and local patrons modeling their products. I like the videos showing the silk screen process. I’ve often wondered what the process is when creating a multi-colored silk screen. They have videos showing that process.

    Both businesses support the local small business scene in North County through their social media platforms. Its good to see them not only promote themselves, but their competitors as well.

Class Instagram pages I commented on:

https://www.instagram.com/wulv_media/

https://www.instagram.com/beautifulni_healthyni/

https://www.instagram.com/socalsurplusewaste/

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