This week I took a look at a couple of small business pages on Instagram. I looked at Breakwater Brewing (https://www.instagram.com/breakwaterbrew/) and Whitlock Ink (https://www.instagram.com/whitlock.ink/). Both use the social media platform to promote their products and services. They use pictures and videos to highlight menu items and services.
There are pictures of people enjoying food and beverages at
Breakwater. They make it look like a very warm, welcoming, and fun environment.
Not to mention, the food is good! The majority of picture are of the food they
serve. They do highlight other things such as, TVs for watching sporting events,
awards for their craft beers and some community involvement.
Whitlock Ink is part of Whitlock Surf. The Ink business
promotes the textile printing side of the business. They show employees and
local patrons modeling their products. I like the videos showing the silk
screen process. I’ve often wondered what the process is when creating a multi-colored
silk screen. They have videos showing that process.
Both businesses support the local small business scene in North
County through their social media platforms. Its good to see them not only
promote themselves, but their competitors as well.
Class Instagram pages I commented on:
https://www.instagram.com/wulv_media/
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