So here I am, 45 years old, and back in college.
First, My theme. I just wanted something simple. I want the reader to be drawn in and not distracted from the blog itself. After all, the reason you are here is to read the blog.
I have a great career which pays well with a great retirement plan. So... this begs the question... why? Why does a middle aged man go back to school? I 'm not here to get the higher education for seeking out a better job or promotion. I already work in the field for which I am looking to get a degree. Heck! I already have a degree in the same course of study. A degree which is 11 years old. If you are in the tech field, then you know, it's time to update.
Newer technologies and advances in both software and hardware mean constant learning. In my case, I work for the Dept of Defense. They are about 7 years behind the tech power curve in many areas. I work on one system which still has Windows XP as the operating system. I kid you not... XP!!!!
So now, with upgrading and new equipment on the horizon, it's time. I need to update my skill set to keep up with new operating systems, hardware configurations and software applications. Oh, and it pays well. Using the remainder of the GI Bill has some perks.
Now, social media... lets just call it SM. Everybody seems to like the use of acronyms and abbreviations these days. The two most common for us older folk seem to be Facebook and Instagram. Other platforms like Snapchat and TikTok have really taken off. I should ask my son, he's 22. I remember when Tom from MySpace wanted to be my friend.
I think using the SM media platforms which have the most relevance in your area, geographically and career wise, is probably the best more to make. Facebook and Instagram are good starts. Reddit has some added value. If you go over seas, you may have to do some research to find the best platform. WhatsApp and Line are the preferred messaging app depending on where you are at. I was in Japan and they preferred Line. While in Germany, they preferred to use WhatsApp. So, some research may need to be done to hit your target audience.
In my case, many of the people I interact with use Facebook and Instagram. Both these apps allow advertising. Even better, both have a messaging platform. These allow for picture and file transfers. They also allow for voice and video communication. These all can be very useful for provided prompt contact between your business and the customer.
