Lets look at
the difference between Reach and Engagement of posts to FaceBook…….
Post Reach:
I have a small group or limited number of people I want my FaceBook posts to
reach. The greater majority of the world population and people using FaceBook
won’t care what content is on my page. Nor would they understand. So, I feel as
though I will need to hit the target most every time. My audience is split
between two military occupational specialty (MOS) designators. Depending on
what is posted, some will likely look at while the others keep scrolling by.
I’d like to keep my post reach small yet, all inclusive of the two MOS
designators. I definitely don’t want to pay for Facebook “boosting”. So, I will
keep my reach organic. Relying on likes, shares and even hashtags. This takes
me to the next subject, Engagement.
Post
Engagement: My post engagement will rely on those that follow my page sharing,
liking and commenting on posts. I realize, for the Facebook algorithm to work
in my favor, I need my posts to be engaging. The people who see the posts need
to interact in someway to help spread the word. If the same four people always
engage, they will most likely be the only people who see content I post in
their news feed. This can really limit the people reached. If those four share,
comment and/or like, then more people will likely see the posts. People who see
those shares, comments and/or likes will also need to engage. After reading up
on this, I feel like I will need to spend a great deal of time on FaceBook if I
don’t want to pay for “boosting”. Now I know why people get paid to handle
social media accounts.
Pages
Commented on:
https://www.facebook.com/The-Alibi-Brewing-Company-102119868601428
https://www.facebook.com/tridentpacific
https://www.facebook.com/AudienceEngagementSolutions/
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