For this project I chose to focus on four of the small business restaurants in my immediate area and one large automotive business. Below are the businesses.
Mission Ave Bar
and Grill
https://www.missionavebarandgrill.com/
About: This is a locally owned restaurant which prides itself on
offering what they call “an elevated bar program”. The food here is unique. The
chef likes to put a new spin on cuisine by spinning in locally sourced
ingredients, a little Asian flair and his own style. Fine dining meets bar food
to bring it all to a new level. They pride themselves on the whiskey selection
along with their 36 beer taps. Of those 36 taps, 26 are dedicated to California
craft beers. Many of which are brewed right here in San Diego County.
SM Linked on Website: Instagram, Facebook and Yelp
The latest entry on Yelp was a review posted by a customer on
2/8/21. The last response from the owner on a review was 1/22/21. Since 2014,
they have received 723 reviews with the majority be 5 stars. I don’t really
consider Yelp to be a SM platform. However, it can be used to for researching a
venue.
On Instagram, they have 443 posts with the latest one being
1/29/21. They have 3,816 followers and are following 1,373. Several of their
followers and who they are following are other small businesses in the area.
On Facebook, they have over 500 posts with the latest one being 12/22/20.
They have 2,502 likes for the page and 2,639 followers with 11,090 people
having checked in. Several of their followers and who they are following are other
small businesses in the area.
Mission Ave Bar and Grill has an easy to navigate webpage. Large buttons
for the different segments of the website make it easy to navigate. Its nice
that you can make reservations on the website via YELP. Their SM pages could
have more posts. They do post new menu items and specials when they have them.
The employees make posts which they tag the business.
Breakwater
Brewing Co.
https://breakwaterbrewing.com/
About: This is a locally owned restaurant and brewery. They are
best known for their beer which is brewed in house and the pizza. The pizza
dough is made in house with the owners own recipe. The menu offers more than
just pizza. They have a well-rounded menu and great food in this small downtown
restaurant and brewery.
SM Linked on Website: Twitter, Facebook and Yelp
The latest entry on Yelp was a review posted by a customer on 1/31/21.
Since 2008, they have received 626 reviews with the majority be 4 to 5 stars. I
don’t really consider Yelp to be a SM platform. However, it can be used to for
researching a venue.
On Twitter, the latest post is 6/19/20 They have 1,392 followers
and are following 2,776. I can’t see much more here as I don’t have a twitter
account
On Facebook, they have over 1000 posts with the latest one being 2/3/21.
They have 4,927 likes for the page and 5,238 followers with 26,217 people
having checked in. Several of their followers and who they are following are other
small businesses in the area.
Breakwater Brewing has an easy to navigate webpage. Large buttons
for the different segments of the website make it easy to navigate. Reservations
and take-out ordering can be done via the website. Their SM pages could have
more posts. They do post new menu items and specials when they have them. They
are geo-tagged by many of their customers.
Flying Pig Pub
and Kitchen
About: This is a locally
owned restaurant with the mentality of using organic, local and grow our own
when possible. Their product line consists of locally grown beef, pork, fish
and sustainably farmed seafood. They make as much of their food from scratch as
possible to include in-house butchering. The bar has boutique wine, local craft
beer, and a great collect of spirits.
SM Linked on Website: Twitter, Facebook and Yelp
The Yelp link led to a Yelp page which was for their previous, now
closed location in Vista.
On Instagram, they are very active. The latest post is 2/8/21.
They have 12.6k followers and are following over7k. They have nearly 4k posts.
They promote other businesses, charities and local events around the area.
On Facebook, they have over 3k posts with the latest one being 2/3/21.
They have nearly 8k likes for the page and over 8k followers with over 24k
people having checked in. Several of their followers and who they are following
are other small businesses in the area.
Flying Pig, like the other restaurants, has an easy to navigate
webpage. Large buttons for the different segments of the website make it easy
to navigate. Reservations and take-out ordering can be done via phone and the
number is easy to find on the website. You can send a request via the website
for parties. They do post new menu items and specials when they have them. They
are geo-tagged by many of their customers.
Privateer Coal
Fired Pizza
https://www.theprivateercoalfirepizza.com/
About: This is a locally family-owned
restaurant which goes beyond pizza. The coal fired pizza is great, but don’t
stop there. If you are in the mood for a good burger or salad, this is a place
you should try. They also have a great beer and wine selection.
SM Linked on Website: Twitter, Facebook and Yelp
On Yelp they have had over 600 reviews. The majority of which a 4
and 5 star.
On Instagram, they are very active. The latest post is 2/7/21.
They have almost 7k followers and are following over4k. They have nearly 4k
posts. They promote other businesses, charities and local events around the
area.
On Facebook, they have over 2k posts with the latest one being 2/7/21.
They have over 2k likes for the page and over 2k followers with over 8k people
having checked in. Like the other restaurants, several of their followers and
who they are following are other small businesses in the area.
Like the other restaurants, they have an easy to navigate webpage.
The website has rather large pictures which can be distracting from other parts
and text on the site. I would like to see all the link buttons located at the
top or on the side. You have to hunt for some things. Online ordering is easy
through their website and they have a link for DoorDash.
GMC
The GMC website is massive. Of course, I expected this from a
major automobile manufacturer. The website hosts their complete line-up of
trucks and SUVs. Had I gone with GM.com, I would have gotten links to all the other
brands GM makes.
This website offers so many services. The line-up, virtual builds,
pricing, dealer locator, serving locator and after market parts just to name a
few.
SM Linked on the Website: Facebook, Twitter, Youtube and In stagram
Unlike the reviews I did for the four local restaurants, their SM
platforms are massive. Obviously, they are managed by teams of professionals
who are constantly updating the content and information. I thought they would
have more followers and posts. On Instagram, 1,042 posts and 898k followers.
Honestly, I thought the followers might be in the millions. Now Facebook is
where the numbers are. Almost 2 million people liked the page with nearly the
same amount following. Of course, Youtube is chock full of content. Not having
an account with Twitter limits what I could see. Over 1 million followers and
they are following over 5k.
The difference in content from small business to large is obvious.
GMC has professional photos and videos that probably were not taken with a cell
phone. Having that kind of budget and money to put towards marketing really
makes a difference. GMC give several avenues in which you can contact them
through the website and social media.
Each business gives you ways to contact them. For the small
businesses, calling or emailing seems to be the best way to communicate with
them. Responses on SM are limited to the availability of the owner or a
designated employee. Responses are typically done during normal business hours.
While GMC has several ways of contacting them depending on your needs. Granted,
they have vehicle sales, service and aftermarket accessories just to name a few
of the areas. So, whatever you need, there is a different section for
contacting them.
Each of the small businesses allowed you to sign up for a newsletter.
I have no idea as to the frequency of the newsletters. They could be weekly,
monthly or when ever they put together enough information to generate one. The
small businesses tend to keep their websites simple. Food and drink menus, SM
links and contact info are standard. Each one has a small ‘About’ section which
provides a brief history and overview of the company.
During my research I found out a little about the small
restaurants in my area which I like to frequent. Some tings I didn’t know, such
as their involvement in the local communities. They assist each other,
advertise for one another and by products from each other. Collaborations for
specials and menu items like pairing drinks and foods. They like to keep a
tight knit community.
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